Resume

Experience

• Partnered with over 25 unique brands to develop genuine brand stories and effective marketing strategies to develop strong long term growth
• Developed websites (WordPress, SquareSpace, Shopify, etc.), iconography, one sheets, photography, copy, and other assets for clients such as digital marketing agencies, outdoor recreation, photography, blogs, portfolios, health & wellness, and more
• Walked clients through the web design process and created extensive documentation during handoff to ensure a smooth and easy transition
• Facilitated branding exercises to give clients a better understanding of their desired voice, tone, imagery, and brand personality
• Created unified suites of graphic materials and templates so clients had a professional cohesive visual style
• Consulted with clients on the education and implementation of various workflow and process tools to increase time efficiency, team collaboration, and the creation of scalable solutions

Web Design I

• Designed 16-Week In-Person Studio Modality curriculum from the ground up
• Assisted students in the design of an original website for a small business utilizing the User-Centered Design Process: User Personas, Journey Mapping, Sitemaps, Low-Fidelity Wireframes, High-Fidelity Prototypes, and User Testing
• Instructed students in UX design tools such as Figma, Adobe XD, and more
• Introduced HTML/CSS coding, and its accessibility, design, and SEO implications
• Culminated all of their work into a final functional hand-coded HTML/CSS site

Typography I

• Designed 16-week In-Person Studio Modality curriculum as well as the 16-week Asynchronous Online course from the ground up
• Taught students the history of written language, the eras typographic style can be grouped into, and the implications these styles have on professional work
• Guided students through the essential tools in Adobe Illustrator needed to manipulate type into original and cleanly designed works
• Explained how to select and pair typefaces to achieve specific styles
  Provided complex projects such as type on 3-Dimensional packaging, digital display ad campaigns, and iconography and emoji generation
• Culminated work by aiding students in creating their own original typeface

Adobe InDesign

• Designed 16-Week In-Person Studio Modality curriculum as well as the 16-week Hybrid in-person/synchronous online course from the ground up
• Walked students through the functionality of Adobe InDesign as a complex layout tool within the greater Adobe ecosystem
• Applied student’s knowledge to varied projects from business cards and resumes to menus, multi-page booklets, brochures, animated digital documents, and interactive documents with forms, buttons, and more
• Aided students in creating branded materials for local businesses, including business cards, notepads, letterhead, brochures, flyers, and more
• Culminated students learning in an interactive animated digital pitch deck

• Taught Upper Division Digital Marketing course to over 80 Junior and Senior level students
• Led students through the fundamentals of Omnichannel Marketing Strategy with an emphasis on how that affects the tools in their digital marketing mix
• Led students through a Driving Traffic Assignment where they:
  • Ideated a topic to build a website around and a corresponding traffic strategy
  • Learned best practices for content creation and its effects on SEO (Search Engine Optimization)
  • Experimented with brand creation and how to maintain brand cohesion over multiple channels
  • Worked through the User-Centered web design process and built out a multi-page site
  • Established social media accounts to funnel users to their site
  • Managed a Google Ads account (Search and Display) as well as various Social Media Marketing platforms
  • Ran Email campaigns and automated flows to generate traffic and maintain loyalty of existing users
  • Leveraged other original methods of digital traffic creation such as guerilla marketing, print and digital collaboration, and more
• Taught students how Social Listening can be leveraged to aggregate user-generated comments and sentiments to uncover actionable insights for brands
• Deepened student’s understanding of how branding, the web design process, and graphic design disciplines interact with their own efforts and how to effectively communicate and define their needs with other teams

• Taught small business owners, entrepreneurs, and active marketing professionals what is needed to create a strategic marketing plan built on a foundation of strong branding, a clear and optimized web presence, engaging and professional social media, and a well-managed and diverse mix of digital marketing channels
• Walked through the fundamentals of how to create a strong, recognizable, and cohesive brand as well as the corresponding design tools needed
• Engaged students in the fundamentals of the Web Design process and how to work with Web Designers and Front End Developers to create a clean, usable, and professional site
• Explained how SEO ties into the website and the role it plays in organic traffic and long term affordable growth
• Illustrated how to establish a social media presence from the ground up in a way that promotes sustainable organic growth and high engagement
• Completed the course by highlighting how digital marketing contributes to the overall ecosystem through paid media tools such as Google Ads (Search, Display, Shopping, and Youtube) and Social Media (Facebook, Instagram, etc.)

• Audited numerous partner’s data tracking infrastructures, websites, email marketing platforms, and digital ad campaigns and worked with a team to strategize and implement more interconnected, efficient, and effective overall systems
• Implemented design, data tracking, and content changes to client sites hosted on WordPress, Magento 2, Shopify, Shopify+, SquareSpace, and more
• Migrated clients from various email platforms into Klaviyo EMS, setup all necessary integrations, created automated email flows, and generated copy and graphic assets for various email campaigns
• Managed social media advertising as well as oversaw setup and integration of all aspects of FB Business Manager to ensure a well-structured, client-owned system with effective data tracking and alterations to accommodate iOS14 data changes
• Installed and organized product feeds to allow for data sharing between eCommerce sites, email platforms, Google Merchant Center, FB Commerce Center, and more to allow for greater conversion tracking, improved advertising, and enhanced SEO
• Generated original keyworded content in structured blogs and pages to further improve SEO as well as increase user accessibility

• Collaborated with team to overhaul imagery, website, copy, and graphics to better cater to our target demographic (ages 17-29)
• Partnered with Advancement to create a donation campaign that raised over $1 million USD
• Worked within WordPress based site to fix functionality, create mobile friendly pages, improve SEO, update images, increase international language accessibility, and create more intuitive access to information for primarily mobile based audience (resulting in increase of engagement metrics and quality of traffic on the site)
• Oversaw implementation of digital ad campaigns (search and display) to increase web leads (increased from <15 to over 600 per month) and drive online traffic
• Modified existing brand materials and created new content that honored defined brand standards and guidelines (for a brand with over 55 years of brand equity)
• Created online automated chatbot through Salesforce Einstein Bot software capable of answering over 500 question variants to increase admissions counselor’s time efficiency and reduce funnel dropout
• Constructed multiple HTML based email templates for company communications on the Pardot and NetCommunity platforms
• Built library of quick text and common answers and deployed it to our admissions team working within Salesforce to increase efficiency of workflow
• Created automated drip campaigns through Salesforce Pardot to guide leads through the entire sales funnel
• Conducted market research of industry and competition to generate accurate and compelling marketing information to be utilized company wide
• Gathered new target market insights through surveys and Q&A sessions with current, former, and potential travelers

• Developed marketing strategies and content for all social media sources, newsletters, paid search platforms, and web and print media, increasing sales revenue from a net loss to over $400K in under two years
• Created new brand identity by designing a new logo/logo variations, selecting and pairing typefaces, developing a new brand illustration style and visual language, new color schemes, over 30 new packaging designs (English and bilingual), and a brand style guide
• Designed all original print materials including marketing/promotional materials, wholesale line sheets, posters, stickers, and other sales assets in Adobe InDesign/Illustrator to be used in a retail sales initiative
• Generated content for and managed Mailchimp, Facebook, Twitter, Pinterest, and Instagram accounts
• Designed over 60 unique display ads of static and animated content for web advertising using Illustrator and Photoshop
• Created original content and copy for business including over 1000 original product/lifestyle photographs
• Designed and developed new store site using Shopify’s liquid templates, HTML, CSS, Javascript, and jQuery
• Optimized SEO through Google Webmaster tools, image compression, and keyword tracking, leading to a rise in our Google index position to first page
• Conducted research and analysis of customer base through demographic surveys (Survey Gizmo & Survey Monkey) and MailChimp campaigns

• Pushed original content through social media accounts and email campaigns to grow an engaged online community
• Developed and maintained WordPress.org based site
• Maintained Google AdSense account and Amazon Associates account as well as integrated new display ads into existing site

• Taught students various technologies including the entire Adobe Creative Suite/Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Premiere, Audition, Animate, Bridge, Media Encoder)
• Taught students new coding languages such as HTML, CSS, Javascript, PHP, Java, and Swift
• Assisted in the creation of many capstone level projects covering animation, web design, photography, and interactive programming
• Sole tutor for program of over 1000 students

• Assisted in an intensive certificate program for Technology, Arts, and Media program spanning the month of May conducted five days per week six hours per day
• Taught students fundamentals of web design using PSD Comps, wireframes, and sitemaps
• Assisted students in learning web development using HTML, CSS, Javascript, jQuery, and PHP
• Instructed students in the use of After Effects (animation), Photoshop, Illustrator, Bridge, Media Encoder, and other design skills/programs

• Updated current WordPress based Curve Blue site
• Managed content to reflect current projects and initiatives
• Organized and managed separate audio, video, and visual aspects of site as well as optimized for search engines

Education

Technical Skills

• HTML
• CSS
• Javascript
• Photoshop
• Illustrator
• InDesign
• Figma
• Microsoft Office Suite
• Google Office Suite
• Facebook/Instagram Advertising Suite
• Google Advertising Suite