REP Fitness

arm holding a barbbell

The Challenge

Denver-based REP Fitness aimed to double its revenue but faced significant hurdles. With no internal marketing team, a limited advertising budget, and heavy reliance on organic methods and Amazon advertising, the company needed a partner to transform its approach. Labyrinth Digital stepped in to guide this ambitious growth.

The Solution

We built a comprehensive marketing strategy from the ground up. After conducting competitive and audience analyses along with a marketing audit, the team developed a long-term cross-channel roadmap. Key initiatives included:

Amazon

We created a comprehensive plan to assist REP in reducing their reliance on Amazon Marketplace to establish better profit margins and ownership over their sales data.

dumbbell sitting on a capital letter A
dumbbells falling into a funnel

Paid Advertising

We created a comprehensive strategy and asset suite to launch paid social and search campaigns to create a full-funnel experience for new and returning customers.

Email Marketing

We re-imagined and built out complex and responsive email marketing infrastructure to engage new and existing customers, maintain customer loyalty, and create a smoother transaction experience.

dumbbell sitting on an envelope
muscular man hiking up an arrow

Measurements

We established a KPI measurement framework to track REP’s goals and progress and built out a custom dashboard to create a digestible interface for the whole team. This monthly performance tracking and quarterly business reviews, fostered a data-driven culture.

The Results

Our efforts delivered exceptional growth for REP Fitness:

%

Year-over-year revenue increase

10x – 50x

Return on Ad Spend

%

Growth in web sessions

%

of revenue shifted from Amazon to owned channels

By diversifying its marketing strategy and embracing data-driven decision-making, REP Fitness exceeded its revenue goals and achieved record-breaking sales.