Hex Performance

bottle of laundry detergent sitting on top of a washing machine

The Challenge

HEX Performance, a niche player in the fiercely competitive laundry care market, faced a daunting challenge: high customer acquisition costs and underutilized email marketing. As a key channel for retention and conversion, HEX’s email strategy struggled to effectively engage its audience and drive meaningful results

The Solution

We stepped in to craft a data-driven, sustainable email communications strategy designed to maximize HEX’s customer engagement and revenue potential.

Platform Migration

We transitioned HEX from MailChimp to Klaviyo, leveraging its advanced CRM-like capabilities to better track customer behavior and deliver tailored experiences.

one hand passing a bottle of laundry detergent to another
bottle of laundry detergent sitting on top of an envelope

Automated Lifecycle Flows

We built essential multi-touch automated flows, including:

  • Segmented welcome series
  • Browse abandonment campaigns
  • Abandoned cart series
  • Win-back and re-engagement sequences
  • Post-purchase triggers
  • Cross-sell campaigns encouraging re-orders and subscriptions

Strategic Content Planning

HEX’s previous reliance on sporadic newsletters and heavy discounts was overhauled. Labyrinth introduced a structured content calendar, blending varied content with balanced promotions. This approach drove subscription growth, larger basket sizes, and more sustainable revenue streams.

bottle of detergent next to a clock

The Results

Our comprehensive overhaul transformed HEX’s email marketing into its most lucrative channel.

%

Growth in Email Revenue

%

Improvement in Email Conversion Rate

%

Increase in Monthly Purchasers

%

Growth in Customer Base

%

Boost in Repeat Customer Lifetime Value

HEX’s revitalized email strategy didn’t just deliver numbers—it established a lasting foundation for customer engagement and long-term success.

Email Samples