SilverStick
The Challenge
A struggling business faced declining sales, an outdated brand identity, and limited online visibility. Operating at a net loss, the company sought a marketing professional to revitalize its presence across digital and traditional platforms, rebuild its brand, and generate sustainable revenue growth.
The Solution
Leveraging a comprehensive skill set in design, content creation, and digital marketing, I spearheaded a multi-faceted strategy to address these challenges:
Marketing Strategies & Content Creation
- Developed cohesive strategies for social media, email marketing, paid search platforms, and web/print media.
- Created engaging content for Mailchimp, Facebook, Twitter, Pinterest, and Instagram to drive audience engagement and sales.
- Designed and executed over 60 unique static and animated display ads using Adobe Illustrator and Photoshop.
Brand Identity Overhaul
- Crafted a new logo and logo variations, paired typefaces, and developed an original brand illustration style and visual language.
- Established a fresh color palette and designed over 30 packaging solutions (including bilingual options).
- Documented guidelines in a comprehensive brand style guide to ensure consistency across all assets.
Print & Sales Material
- Designed wholesale line sheets, posters, stickers, and other promotional materials using Adobe InDesign and Illustrator.
- Supported a retail sales initiative with high-quality, original print materials.
eCommerce Website Design & Development
- Built a new Shopify site utilizing Liquid templates, HTML, CSS, JavaScript, and jQuery.
- Optimized the site for SEO through image compression, keyword tracking, and Google Webmaster Tools, achieving first-page Google rankings.
Content & Photography
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Produced over 1,000 original product and lifestyle photographs for use across digital platforms and print media.
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Authored compelling copy to complement visual assets, ensuring a cohesive brand voice.
Customer Insights & Analytics
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Conducted demographic surveys using tools like Survey Gizmo and Survey Monkey.
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Analyzed email marketing performance through Mailchimp campaigns to better understand customer preferences and refine strategies.
The Results
Through these initiatives, the company achieved a remarkable turnaround:
Increased sales revenue from a net loss to over $400,000 within two years
Established a cohesive and modern brand identity, fostering stronger customer recognition and loyalty
Improved Google search rankings to the first page, significantly enhancing online visibility
By blending creativity with data-driven decision-making, I successfully transformed a struggling business into a thriving enterprise with a strong digital and physical presence.
Work Samples
Website Development
Product Photography
Lifestyle Photography
Logo Design
Graphics
Emails
